More
Overview
Branding & Identity
One Six Eight is a purpose-built ultimate self wellness space which focuses on holistic sensory experiences to better the mind and body. Their philosophy is simple, there are 168 hours in the week and it's what you do with each of those hours that affects your physical and mental wellness. The space, located in Burwood, offers yoga, strength training, and breathwork classes. As well as a variety of recovery rooms to help people enhance their wellness experience.
June 2021
Client: One Six Eight
Focus: Identity Design, Social Media Content Creation, Landing Page Design, Launch Campaign
Logo & Identity
Elegance and strength. Often these two concepts are competing for attention but not in this logo. This clean branding represents the nature of the One Six Eight approach. Looking at everything holistically, ensuring there is a perfect balance between strength, flexibility and longevity.
Utilising a dot motif throughout the branding reintroducing the theme of the 168 hours. The dots give us flexibility and variety when composing flow or structure in the design, while the colour palette takes the edge off the high contrast photography we use throughout the branding.
Launch Campaign
To kick this brand off we prepared a hard launch. Giving One Six Eight a months worth of social media posts and templates so they can take the reins when business is booming. We generated a handful of ads and sent them into the big world with everything they need and a little head start.
No items found.
Client Quotes
Team
Design Lead: Adam Fitness
Project Management: Emily Rizza, Charlotte Knightley
Design: Adam Fitness, Cal Saxby
Copy: Charlotte Knightley, Alastair Langsford
You may also like:
NEW BUSINESS
& General Enquiries
& General Enquiries
hello@penda.com.au
Melbourne
AUstralia
AUstralia
231 Chapel Street, Prahran,
Victoria 3181
Victoria 3181