Branding & Identity
Client: One Six Eight
Focus: Identity Design, Social Media Content Creation, Landing Page Design, Launch Campaign
Logo & Identity
Elegance and strength. Often these two concepts are competing for attention but not in this logo. This clean branding represents the nature of the One Six Eight approach. Looking at everything holistically, ensuring there is a perfect balance between strength, flexibility and longevity.
Utilising a dot motif throughout the branding reintroducing the theme of the 168 hours. The dots give us flexibility and variety when composing flow or structure in the design, while the colour palette takes the edge off the high contrast photography we use throughout the branding.
To kick this brand off we prepared a hard launch. Giving One Six Eight a months worth of social media posts and templates so they can take the reins when business is booming. We generated a handful of ads and sent them into the big world with everything they need and a little head start.
Design Lead: Adam Fitness
Project Management: Emily Rizza, Charlotte Knightley
Design: Adam Fitness, Cal Saxby
Copy: Charlotte Knightley, Alastair Langsford