Focus: Identity Design Guidelines, Social Media Design, Performance Marketing
We took the logo and brand that Riparide had already developed and formalised it into a guidelines document. Splitting the guidelines into three separate verticals, one for Creators (those who create content for Riparide), another for Hosts (Owners of the Riparide properties) and one just as a general Brand Guidelines, covering all the bases.
Taking the content that Riparide's creators supply and making it more engaging via Instagram stories. Using motion graphics and branded imagery to show off these adventures and getaways in style.
Design Leads: Adam Fitness
Project Management: Emily Rizza, Charlotte Knightley
Copy: Charlotte Knightley
Motion Design: Adam Fitness