Riparide is an adventure-driven online booking platform that hosts breathtaking escapes across the country. Think Airbnb’s adrenaline junky younger brother. Trust us, one look at their website and you'll be trading your Yaris in for a character-packed campervan. Penda manages all of Riparide's digital presence, including their social media channels and ever-growing online community. We also create both ongoing organic and sponsored social media posts, as well as manage their online performance marketing.
We took the logo and brand that Riparide had already developed and formalised it into a guidelines document.
Splitting the guidelines into three separate verticals, one for Creators (those who create content for Riparide), another for Hosts (Owners of the Riparide properties) and one just as a general Brand Guidelines, covering all the bases.
Making the content that Riparide's creators supply more engaging via Instagram stories. Using motion graphics and branded imagery to show off these adventures and getaways in style.