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Overview
Digital Campaign
Riparide is an adventure-driven online booking platform that hosts breathtaking escapes across the country. Think Airbnb’s adrenaline junky younger brother. Trust us, one look at their website and you'll be trading your Yaris in for a character-packed campervan. Penda manages all of Riparide's digital presence, including their social media channels and ever-growing online community. We also create both ongoing organic and sponsored social media posts, as well as manage their online performance marketing.
April 2020
Client: Riparide
Focus: Identity Design Guidelines, Social Media Design, Performance Marketing
Identity Guidelines
We took the logo and brand that Riparide had already developed and formalised it into a guidelines document. Splitting the guidelines into three separate verticals, one for Creators (those who create content for Riparide), another for Hosts (Owners of the Riparide properties) and one just as a general Brand Guidelines, covering all the bases.
Instagram Stories
Taking the content that Riparide's creators supply and making it more engaging via Instagram stories. Using motion graphics and branded imagery to show off these adventures and getaways in style.
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Client Quotes
Team
Design Leads: Adam Fitness
Project Management: Emily Rizza, Charlotte Knightley
Copy: Charlotte Knightley
Motion Design: Adam Fitness
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231 Chapel Street, Prahran,
Victoria 3181
Victoria 3181