Branding & Identity

Zetta Florence

Reinventing the iconic Fitzroy stationery store

Zetta Florence is Melbourne’s resident stationery aficionados. They've been feeding people’s notebook addictions out of their Fitzroy store for over 30 years and this year called on Penda to help them give this old book a new brand cover and website. Heck YES! We were excited to be at the helm of this project.

February 2020

Client: Zetta Florence

Services: Branding & Identity Design, Website Design

Logo & Identity

Working with the team over at ZF, we refined their brand and visual identity, giving them a more mature and modern aesthetic, while retaining the crafty, high quality look they're known for, as well as reflecting the in-store experience.