Zetta Florence

Identity & Website

Zetta Florence are Melbourne’s resident stationery aficionados. They've been feeding people’s notebook addictions out of their Fitzroy store for over 30 years and this year called on Penda to help them give this old book a new brand cover and website. Heck YES! We were excited to be at the helm for this project.


Identity Design
Website Design

Logo & Identity
Working with the team over at ZF, we refined their brand and visual identity, giving them a more mature and modern aesthetic, while retaining the crafty, high quality look they're known for, as well as reflecting the in-store experience.

We helped put together a design and build out the site, which acts as an online store and digital hub for all things Zetta Florence.